When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

Many advertisements feature men doing something besides being with a woman. For example, men drinking beers with buddies, or working on their cars, or playing a sport, but few advertisements feature women by themselves, or with a group of other women, with no men in sight. This certainly denotes the increasing individuality and power of women. They no longer need a man's support all Chevy Truck Deal of the time. They can and will do things on their own.

Two-Lane Blacktop (1971) - Who needs plots? This movie doesn't! All we need is a Driver, a Mechanic, a Girl, a guy with a GTO, a 55 Chevy gasser and a few random hitch hikers to make a great car movie! This movie is all about cars and nothing else! You get to see and hear a nice 55 Chevy almost every scene as well as a GTO. The movie opens with a Drag Race and ends with one!

Realize the bidders for Saturn could care less about the Vue, the Sky or any other GM vehicle. They want to tap into the proven way of gaining customers who would never darken a GM dealer's door. Furthermore, they will win over new customers besides those that already have shown disdain for stepping into a chevy truck dealers deal, no matter how good the commercials or the cars become.

Power may not be the most important consideration in a truck. Many drivers buy Chevy trucks with an eye on towing capacity, only to waste the extra power without getting any real use out of it. Buyers should always pay attention to things like fuel efficiency, as this may end up greatly impacting the value of the vehicle.

Volvo expects that the new XC will capture the desires of modern day owners which have active urban lifestyle. The automaker also intends to follow up the concept version with the production venture before the end of the decade.