When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

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Many advertisements feature men doing something besides being with a woman. For example, men drinking beers with buddies, or working on their cars, or playing a sport, but few advertisements feature women by themselves, or with a group of other women, with no men in sight. This certainly denotes the increasing individuality and power of women. They no longer need a man's support all Chevy Truck Deal of the time. They can and will do things on their own.

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Volvo expects that the new XC will capture the desires of modern day owners which have active urban lifestyle. The automaker also intends to follow up the concept version with the production venture before the end of the decade.