When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

Two-Lane Blacktop (1971) - Who needs plots? This movie doesn't! All we need is a Driver, a Mechanic, a Girl, a guy with a GTO, a 55 Chevy gasser and a few random hitch hikers to make a great car movie! This movie is all about cars and nothing else! You get to see and hear a nice 55 Chevy almost every scene as well as a GTO. The movie opens with a Drag Race and ends with one!

Buck's art knives have become popular brand in themselves. These are manufactured in association with other companies viz, National Rifle Association, Ford Motor Company, chevy truck specs, West Virginia State Police, Roy Clark, Republic Studios and many more. Yet another class of popular knives are the Gerber Knives. You can have them as hunting knives, pocket knives, and the tactical knives. They make prominent use of refined quality stainless steel blades with different variations in the handles. You can easily find them from Gerber with handles made of Kraton rubber, aluminum, nylon and laminate.

She is still young, still looking for that "real" man. Teens undergo the constant search for a real man or at least a boyfriend to call their own, but in the meantime, according to this ad, they will have to settle for a real smoke.

On Part 4 of our series of articles about truck restorations I will talk about more lessons learned the hard way during the restoration of my 1954 Chevy truck.