When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

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E-tailers don't realize that online competitors and bricks and mortar retailers are not their greatest enemy. That distinction belongs to stasis. The easiest thing for a risk-aversive customer to do is... nothing. To combat this lack of inertia to overcome it and be ready to capitalize on it an e-tailer has to convince Chevy Truck Deal the customer that doing nothing is unacceptable.

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