When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

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The Ford Flex stands out because it offers minivan like room for seven yet it isn't one. It also isn't really a wagon or an SUV. Who cares what it is because all that matters is what it can do. The Flex has a versatile, well built and stylish interior. It is also available with the same 3.5 liter 346 horsepower Ecoboost motor from the Taurus SHO. That makes the Flex the muscle car of this grouping.

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