When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

I am very pleased with the Auto Tech Clinic located on Michigan Avenue at Telegraph Road in Dearborn, Michigan. They have supplied me with great service time and time again. Prior to this visit, I had only had oil changes and brakes done at this shop and was always pleased. In fact, last year I took my car in for brakes, which I thought I needed. The Auto Tech technician, on that day, came out to tell me I didn't need brakes at that time. He could have easily sold me the brakes, my car had 60,000 miles on it and the original brakes were still on it. I would have never questioned the repair, but he chose to be honest, and I got another 12,000 miles on those brakes before I returned to have them replaced. Auto Tech gave me a great price on that Buy Chevy Truck brake job too.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

I have to tell you that I was stunned and amazed when we were in the final laps Sunday afternoon. I was driving the last hour when I got flagged for a violation. The judge said "Dude you gotta get this piece of junk back on the track" so we worked our penalty and were on the finishing lap.

The Department of Public Safety Highway Patrol said that their officer was dispatched to FM 1836 near FM 1895 just southeast of Kaufman County at 7:22 a.m. for a two vehicle collision between a chevy truck sale and a Dodge.

In those days, I knew a young man, older than me, who drove a white 1957 Chevrolet that had power-pack heads with a four barrel carburetor, dual exhausts, and automatic, all housed in a four door hardtop body painted white. If I remember correctly, his name was Kenneth King.

To sum this up, do some homework in advance on any dealer, then check out the car you want. A little investigating on the vehicle will save you money and time in the long run.