When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

Hortense Who's-House-It-Is, is home for the second-showing when the realtor brings the woman back to see her house. Affable person that she is she follows them around chatting Buy Chevy Truck about the house.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

Also during the test drive, go up hills and in curves see if it has enough power in the motor to get you around. Don't turn on the radio; you need it to be quiet to see if there are any strange noises from the motor. Make sure the car handles well and does not need to be lined up. Make sure any dealer oral promises are written down and signed for so they have to back up their promises.

But don't head on down to your local chevy truck year end deals deal just yet for a Suburban. Just because there are lots of play dates in your schedule doesn't mean you have to spend all of your money on gas. Also, just because you need lots of cargo/human room does not mean you have to dread driving the "family car." Trust me, I have road tested a number of surprisingly quick and agile family vehicles this year.

Four wheel drive is a popular option on Chevy trucks, but affects truck handling and may not be worth the extra money. Drivers should test drive both two and four wheel drive trucks.

On Part 4 of our series of articles about truck restorations I will talk about more lessons learned the hard way during the restoration of my 1954 Chevy truck.