When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

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But don't head on down to your local chevy trucks deal just yet for a Suburban. Just because there are lots of play dates in your schedule doesn't mean you have to spend all of your money on gas. Also, just because you need lots of cargo/human room does not mean you have to dread driving the "family car." Trust me, I have road tested a number of surprisingly quick and agile family vehicles this year.

Power may not be the most important consideration in a truck. Many drivers buy Chevy trucks with an eye on towing capacity, only to waste the extra power without getting any real use out of it. Buyers should always pay attention to things like fuel efficiency, as this may end up greatly impacting the value of the vehicle.

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