When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

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Joe noted her fear. She had that chill that only fear can bring to your body. Joe spoke "Ma'am I'm here to help you. Won't you wait in the car where it's warm." Joe crawled on his belly to find the place to put the jack, skinned his knuckles changing the tire. As Joe was tightening the lug nuts the old gal rolled down her window and Chevy Truck Deal began to talk with him. She expressed her gratitude for his help and asked if she could pay him.

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She is still young, still looking for that "real" man. Teens undergo the constant search for a real man or at least a boyfriend to call their own, but in the meantime, according to this ad, they will have to settle for a real smoke.

To sum this up, do some homework in advance on any dealer, then check out the car you want. A little investigating on the vehicle will save you money and time in the long run.