When I wanted a new truck bed cover for my 99 Sierra, I ran across quite a dilemma. Do I save a few bucks and buy the Undercover Tonneau Cover my buddy has? Or, do I blow his truck away with a custom painted truck bed cover from Gaylord's? The internal struggle was quite wrenching.

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This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

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In those days, I knew a young man, older than me, who drove a white 1957 Chevrolet that had power-pack heads with a four barrel carburetor, dual exhausts, and automatic, all housed in a four door hardtop body painted white. If I remember correctly, his name was Kenneth King.

There is another layer and that is functionality. LEDs are being now used for illumination just about anywhere. They can last up to 50000 hours, that they do not need any maintenance and that they are very resistant to shocks and continuous on and off switching. For that reason, they are quite and investment as you can be sure they will last at least as long the car will.