When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

I am very pleased with the Auto Tech Clinic located on Michigan Avenue at Telegraph Road in Dearborn, Michigan. They have supplied me with great service time and time again. Prior to this visit, I had only had oil changes and brakes done at this shop and was always pleased. In fact, last year I took my car in for brakes, which I thought I needed. The Auto Tech technician, on that day, came out to tell me I didn't need brakes at that time. He could have easily sold me the brakes, my car had 60,000 miles on it and the original brakes were still on it. I would have never questioned the repair, but he chose to be honest, and I got another 12,000 miles on those brakes before I returned to have them replaced. Auto Tech gave me a great price on that Buy Chevy Truck brake job too.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

If painting a medium sized car a totally different color and you're doing door jambs, under the hood, trunk etc... 3 quarts will be enough. It will give you 1.5 gallons of paint to spray with. That's a lot.

Eight months ago, John Stone was fired from his job at the aforementioned chevy truck options deal simply because he wore a Green Bay Packers tie shortly after they defeated the Chicago Bears. Franklin used car shoppers were undoubtedly shocked by this event - at least I know I was stunned when I heard the news.

Four wheel drive is a popular option on Chevy trucks, but affects truck handling and may not be worth the extra money. Drivers should test drive both two and four wheel drive trucks.

"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.