Chevrolet automobiles seem to have been around for as long as cars have. This is true in more ways than one. There are still plenty of people driving vintage models that perhaps your grandfather or great grandfather drove so many years ago. These are now considered to be collector's items by many car enthusiasts. They buy old Chevy trucks and then lovingly restore them to their previous glory. By the time they are finished, you would never know that they had rolled off the manufacturer's line so many decades ago.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

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Power may not be the most important consideration in a truck. Many drivers buy Chevy trucks with an eye on towing capacity, only to waste the extra power without getting any real use out of it. Buyers should always pay attention to things like fuel efficiency, as this may end up greatly impacting the value of the vehicle.

"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.