When I wanted a new truck bed cover for my 99 Sierra, I ran across quite a dilemma. Do I save a few bucks and buy the Undercover Tonneau Cover my buddy has? Or, do I blow his truck away with a custom painted truck bed cover from Gaylord's? The internal struggle was quite wrenching.

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Does affiliate marketing ever make sense? Yes, provided both the affiliate and the merchant are selective. If you have a website about chocolate, being an affiliate of Godiva or even Hershey's would make sense. I might even click that affiliate link if your site had useful or entertaining information. If your site sells custom rocking horses (in the shape of cottontail rabbits) setting up an affiliate program for sites about children and children's toys would help sales.

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This advertisement features a man and a woman playing football. The man is lifting the woman into the air. Both are laughing and full of excitement. The scene takes place in an open field, but the background is hazy to reduce its importance. Both the man and the woman are dirty from the football they have been playing. The woman's armpit is located within inches of the man's face.

"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.