When I wanted a new truck bed cover for my 99 Sierra, I ran across quite a dilemma. Do I save a few bucks and buy the Undercover Tonneau Cover my buddy has? Or, do I blow his truck away with a custom painted truck bed cover from Gaylord's? The internal struggle was quite wrenching.

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If you have to pull a trailer behind your truck you will notice that your gas mileage decreases. Usually a trailer is taller than the truck, and this blocks the wind, obviously. There are spoilers that you can install on the cab of your truck to help the wind go over the trailer and therefore it won't put as much of a pull on the truck's engine.

"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.