When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

I am very pleased with the Auto Tech Clinic located on Michigan Avenue at Telegraph Road in Dearborn, Michigan. They have supplied me with great service time and time again. Prior to this visit, I had only had oil changes and brakes done at this shop and was always pleased. In fact, last year I took my car in for brakes, which I thought I needed. The Auto Tech technician, on that day, came out to tell me I didn't need brakes at that time. He could have easily sold me the brakes, my car had 60,000 miles on it and the original brakes were still on it. I would have never questioned the repair, but he chose to be honest, and I got another 12,000 miles on those brakes before I returned to have them replaced. Auto Tech gave me a great price on that Buy Chevy Truck brake job too.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

Also during the test drive, go up hills and in curves see if it has enough power in the motor to get you around. Don't turn on the radio; you need it to be quiet to see if there are any strange noises from the motor. Make sure the car handles well and does not need to be lined up. Make sure any dealer oral promises are written down and signed for so they have to back up their promises.

But don't head on down to your local chevy truck keys deal just yet for a Suburban. Just because there are lots of play dates in your schedule doesn't mean you have to spend all of your money on gas. Also, just because you need lots of cargo/human room does not mean you have to dread driving the "family car." Trust me, I have road tested a number of surprisingly quick and agile family vehicles this year.

This advertisement features a man and a woman playing football. The man is lifting the woman into the air. Both are laughing and full of excitement. The scene takes place in an open field, but the background is hazy to reduce its importance. Both the man and the woman are dirty from the football they have been playing. The woman's armpit is located within inches of the man's face.

On Part 4 of our series of articles about truck restorations I will talk about more lessons learned the hard way during the restoration of my 1954 Chevy truck.