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E-tailers don't realize that online competitors and bricks and mortar retailers are not their greatest enemy. That distinction belongs to stasis. The easiest thing for a risk-aversive customer to do is... nothing. To combat this lack of inertia to overcome it and be ready to capitalize on it an e-tailer has to convince Chevy Truck Deal the customer that doing nothing is unacceptable.

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"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.