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The automaker is constantly upgrading Ford F-150 buy chevy truck to further improve the vehicle's performance and charisma. However, other truck competitors are eyeing on F-150 to come up with something better. This has started the ongoing battle of the trucks.

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"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.