When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

Two-Lane Blacktop (1971) - Who needs plots? This movie doesn't! All we need is a Driver, a Mechanic, a Girl, a guy with a GTO, a 55 Chevy gasser and a few random hitch hikers to make a great car movie! This movie is all about cars and nothing else! You get to see and hear a nice 55 Chevy almost every scene as well as a GTO. The movie opens with a Drag Race and ends with one!

My brother was nine years old when this happened. People say children have imaginations and I would accept this as such were it not so detailed. This truck was never mentioned because in my grandma's mind it was practically a forgotten memory. No pictures of the truck existed. I have viewed every photo my grandmother owns many times and I have never seen an old fashioned chevy truck types in any of the photos. How could my brother have known about that truck when it was a part of his grandfather's life twenty-five years before he was born?

Four wheel drive is a popular option on Chevy trucks, but affects truck handling and may not be worth the extra money. Drivers should test drive both two and four wheel drive trucks.

People who are still hung up on their decision might find it helpful to visit a Philadelphia Chevy Dealer who sells both new cars and used ones. This is where you should go if you need an outside influence on your decision.