When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

This advertisement goes against the grain. Generally, women aren't associated with doing heavy duty yard work or using large tools. But this advertisement implies that women do use these tools, and their knowledge of the kitchen and of cutting butter can be applied to the chores in the backyard. Featuring a woman in this advertisement is wise since the magazines Chevy Truck Deal readership is almost entirely women. The women who read this magazine attempt to accomplish tasks by themselves and possess a fondness for gardening and landscaping.

Does affiliate marketing ever make sense? Yes, provided both the affiliate and the merchant are selective. If you have a website about chocolate, being an affiliate of Godiva or even Hershey's would make sense. I might even click that affiliate link if your site had useful or entertaining information. If your site sells custom rocking horses (in the shape of cottontail rabbits) setting up an affiliate program for sites about children and children's toys would help sales.

Eight months ago, John Stone was fired from his job at the aforementioned chevy truck lease deal simply because he wore a Green Bay Packers tie shortly after they defeated the Chicago Bears. Franklin used car shoppers were undoubtedly shocked by this event - at least I know I was stunned when I heard the news.

If you have to pull a trailer behind your truck you will notice that your gas mileage decreases. Usually a trailer is taller than the truck, and this blocks the wind, obviously. There are spoilers that you can install on the cab of your truck to help the wind go over the trailer and therefore it won't put as much of a pull on the truck's engine.

On Part 4 of our series of articles about truck restorations I will talk about more lessons learned the hard way during the restoration of my 1954 Chevy truck.