When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

In Buy Chevy Truck the end selling the Saturn retail brand could be the biggest mistake of all for General Motors. The retail network would open a ready-made floodgate for a host of new foreign competition to its current market position. Think China and India. All they lack is a solid dealer network in America where they can distribute, sell and service their wares, as the cars are already in the works.

But I don't have any illusions. There is no corrosion to be seen on my Chevy Truck Deal now but nature is working and rust will come back. Old truck rust always comes back. It may be already developing in unseen places like under the cab, inside the fenders, under the cargo bed and so on. I can't do anything about that but I can keep my eyes open and when I see a little bubble under the paint I can repair it immediately or wait another couple of years.

Does affiliate marketing ever make sense? Yes, provided both the affiliate and the merchant are selective. If you have a website about chocolate, being an affiliate of Godiva or even Hershey's would make sense. I might even click that affiliate link if your site had useful or entertaining information. If your site sells custom rocking horses (in the shape of cottontail rabbits) setting up an affiliate program for sites about children and children's toys would help sales.

But don't head on down to your local chevy truck motors deal just yet for a Suburban. Just because there are lots of play dates in your schedule doesn't mean you have to spend all of your money on gas. Also, just because you need lots of cargo/human room does not mean you have to dread driving the "family car." Trust me, I have road tested a number of surprisingly quick and agile family vehicles this year.

This advertisement features a man and a woman playing football. The man is lifting the woman into the air. Both are laughing and full of excitement. The scene takes place in an open field, but the background is hazy to reduce its importance. Both the man and the woman are dirty from the football they have been playing. The woman's armpit is located within inches of the man's face.

On Part 4 of our series of articles about truck restorations I will talk about more lessons learned the hard way during the restoration of my 1954 Chevy truck.