When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

Hortense Who's-House-It-Is, is home for the second-showing when the realtor brings the woman back to see her house. Affable person that she is she follows them around chatting Buy Chevy Truck about the house.

Many advertisements feature men doing something besides being with a woman. For example, men drinking beers with buddies, or working on their cars, or playing a sport, but few advertisements feature women by themselves, or with a group of other women, with no men in sight. This certainly denotes the increasing individuality and power of women. They no longer need a man's support all Chevy Truck Deal of the time. They can and will do things on their own.

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In those days, I knew a young man, older than me, who drove a white 1957 Chevrolet that had power-pack heads with a four barrel carburetor, dual exhausts, and automatic, all housed in a four door hardtop body painted white. If I remember correctly, his name was Kenneth King.

On Part 4 of our series of articles about truck restorations I will talk about more lessons learned the hard way during the restoration of my 1954 Chevy truck.