When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

Make Buy Chevy Truck sure the electrical components of the vehicle work properly. Check the lights, and power inside of the vehicle if it has power windows, locks, or seats. Fixing electrical problems is pretty much just a pain in the @#$.

Many advertisements feature men doing something besides being with a woman. For example, men drinking beers with buddies, or working on their cars, or playing a sport, but few advertisements feature women by themselves, or with a group of other women, with no men in sight. This certainly denotes the increasing individuality and power of women. They no longer need a man's support all Chevy Truck Deal of the time. They can and will do things on their own.

Also during the test drive, go up hills and in curves see if it has enough power in the motor to get you around. Don't turn on the radio; you need it to be quiet to see if there are any strange noises from the motor. Make sure the car handles well and does not need to be lined up. Make sure any dealer oral promises are written down and signed for so they have to back up their promises.

But don't head on down to your local chevy truck performance parts deal just yet for a Suburban. Just because there are lots of play dates in your schedule doesn't mean you have to spend all of your money on gas. Also, just because you need lots of cargo/human room does not mean you have to dread driving the "family car." Trust me, I have road tested a number of surprisingly quick and agile family vehicles this year.

Four wheel drive is a popular option on Chevy trucks, but affects truck handling and may not be worth the extra money. Drivers should test drive both two and four wheel drive trucks.

"We've been competing with Ford, GM and Dodge for 50 years. We know the full-size market is very loyal and smart. Once they get familiar with the Tundra, get to know it, I think they will consider it. Loyalty is definitely key in this market, but it will only get you so far," Morrissey noted.