When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

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Four wheel drive is a popular option on Chevy trucks, but affects truck handling and may not be worth the extra money. Drivers should test drive both two and four wheel drive trucks.

Volvo expects that the new XC will capture the desires of modern day owners which have active urban lifestyle. The automaker also intends to follow up the concept version with the production venture before the end of the decade.