When evaluating an advertisement, many factors must be taken into account. What magazines are the advertisements found in? Do they have a certain identifiable demographic. What magazines are the advertisements not found in? Do the changing themes correlate with the target audience of the magazines? Are there any cultural assumptions or certain association of race, class, or gender made in the advertisements? The advertisements that I have chosen to evaluate contain many gender based assumption.

Hortense Who's-House-It-Is, is home for the second-showing when the realtor brings the woman back to see her house. Affable person that she is she follows them around chatting Buy Chevy Truck about the house.

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American Graffiti (1973) - Was this really a surprise to any of you? Nothing but classic cars, cruising, great music, humor, a few races and lots of fun! We get a nice but piss yellow 32 Ford powered by a 327, a 58 Chevy Bel Air also powered by a 327, a girl in a 56 T-bird and a Black 55 Chevy (actually the same one from Two Lane Blacktop). This movie really is all about cars, not coming of age. The movie ends with a great showdown between the 32 Ford and the 55 Chevy!